(from Seth Godin’s blog dated 3/26/2014. Click here for the original post. Seth is the author of 17 books that have been bestsellers around the world and translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. Follow him on Twitter @thisissethsblog.)
Is a story. About money.
Money isn’t real. It’s a method of exchange, a unit we exchange for something we actually need or value. It has worth because we agree it has worth, because we agree what it can be exchanged for.
But there’s something far more powerful going on here.
We don’t actually agree, because each person’s valuation of money is based on the stories we tell ourselves about it.
Our bank balance is merely a number, bits represented on a screen, but it’s also a signal and symptom. We tell ourselves a story about how we got that money, what it says about us, what we’re going to do with it and how other people judge us. We tell ourselves a story about how that might grow, and more vividly, how that money might disappear or shrink or be taken away.
And those stories, those very powerful unstated stories, impact the narrative of just about everything else we do.
So yes, there’s money. But before there’s money, there’s a story. It turns out that once you change the story, the money changes too.