(from Seth Godin’s blog dated October 29, 2019. Click here for the original post. Seth is the author of more than 18 books that have been bestsellers all over the world. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. Follow him on Twitter @thisissethsblog.)
That’s the call of our times.
Run a marathon without getting tired.
Lose weight without dieting.
Get ahead without working hard.
Earn big money without risk…
When you expose it this clearly, it’s obviously nonsense. Compromise is precisely what’s called for.
You can’t have everything you want. But, if you care enough and trade enough and work hard enough, you might be able to get some things that matter.
The real question might not be, “what do you want,” it might be, “what do you care enough to compromise for?”