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(from Seth Godin’s blog dated March 19, 2021. Click here for the original post. Seth is the author of 19 books that have been bestsellers all over the world. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. Learn more about him here or follow him on Twitter @thisissethsblog.)


The world is going to change, and resilience is our best response.

It’s not about building things that always turn out the way we expect. Bulletproof is too expensive, too rigid and requires perfect knowledge of the future.

Resilience is a commitment to a design, an attitude and a system that works even when things don’t turn out the way we planned. Especially then.

Instead of designing for the best case scenario, we make the effort to consider how our work thrives when the best case doesn’t arrive. Because that’s far more likely.

Sailors know that fixing on a point on the horizon is a good way to survive a storm.

Flexibility, community, and a sense of possibility can go a long way. That doesn’t make it easier, but it’s our best path forward.