Investing Like Apple

Recently, a client was kind enough to share a book on how Steve Jobs’ obsession with simplicity helped drive Apple to be the off the charts success story it is today.  As I’ve read and re-read the book, I’ve realized it has many applications to business, investing and life.  Insanely Simple was written by Ken Segall, creative director of the ad agency that partnered with Apple on their most notable campaigns.  Ken addresses the challenges of Simplicity through the concepts of thinking minimal, brutal, small, etc. to drive success against the often overwhelming pull of [read more]
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An Investing Perspective

(from Dan Solin’s Huffington Post blog on February 11, 2014.  Click here for the original article.  Dan Solin is the director of investor advocacy for the BAM ALLIANCE and a wealth adviser with Buckingham Asset Management. He is a New York Times best-selling author of the Smartest series of books. His next book, The Smartest Sales Book You’ll Ever Read, will be published March 3, 2014.) It has long been my view that investors would be better off if they paid no attention to the financial news. Unfortunately, this is difficult to… [read more]
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Mental Shortcuts

As human beings, we use mental shortcuts to make our lives easier to navigate. These shortcuts, known as heuristics, allow us to function without constantly stopping to size up every situation before making a decision about what to do next. In an emergency, mental shortcuts may save our life. But on a daily basis, they may cause us to jump to an inaccurate conclusion about a person or situation. As part of the Leadership Cincinnati program on Inclusion last week, I participated in a variety of experiences designed to stimulate discussion about religious, racial, sexual… [read more]
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The Illusion of Control

Last week, I took a few days off to travel to Phoenix, Arizona. I was going to visit my sister and her two boys for part of the stay and play golf and watch the Super Bowl with some college friends during the rest. When I booked my flight, I had two options for connecting cities, one to the north and one to the south. In my desire to maximize control over things, I chose the southerly route to avoid any weather issues. Takeoff from CVG went off without a hitch early Wednesday evening with… [read more]
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